10 Marketing lesson for leatherworkers, photographers and small companies learned from a received cold call
Do not swim

10 Marketing lesson for leatherworkers, photographers and small companies learned from a received cold call

5 good books to read about leather work and braiding Selling a swimsuit to some one in the desert is not very vise. Neither is trying to sell sand to Sahara. Through a phone call today, I learned a valuable lesson in marketing and what not to do regarding marketing effort. This call had nothing to do with leatherwork but gave me a useful lesson. I had arrived at work and was preparing a day of production when the phone rang and it was a number I did not recognise. Not expecting a cold call at 10 in the morning as they usually try their luck with me after work ours, I was ill prepared for this but he still managed to get my attention. This was for one…

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