10 Marketing lesson for leatherworkers, photographers and small companies learned from a received cold call
Do not swim

10 Marketing lesson for leatherworkers, photographers and small companies learned from a received cold call

5 good books to read about leather work and braiding Selling a swimsuit to some one in the desert is not very vise. Neither is trying to sell sand to Sahara. Through a phone call today, I learned a valuable lesson in marketing and what not to do regarding marketing effort. This call had nothing to do with leatherwork but gave me a useful lesson. I had arrived at work and was preparing a day of production when the phone rang and it was a number I did not recognise. Not expecting a cold call at 10 in the morning as they usually try their luck with me after work ours, I was ill prepared for this but he still managed to get my attention. This was for one…

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5 ways for leather worker to improve product photography with iPhone
fish-skin-leather-card-wallet

5 ways for leather worker to improve product photography with iPhone

5 ways for leather worker to improve product photography with iPhone I have to admit that I do not like doing product photography with iPhone, for that the iphone is just not good enough. There are other relatively cheap camera solutions on the market that are far better than a phone and you do not need large investments to go many steps above the quality an iphone gives. Having said that I am as guilty of using a phone for camera as any other leather worker and when you just want to throw a picture up on instagram or twitter it is fine. If you on the other hand need to show the reality of the product the iPhone is not so fine but there is a way of…

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5 good books to read about leather work and braiding
six leather work books worth buying

5 good books to read about leather work and braiding

5 good books to read about leather work and braiding There are not all to many new books on leather work that have been published lately. Actually I have found non. My main reference in learning how to deal with different things has been the net and youtube.com, but I felt it was not enough so I have been doing some research into what options you have regarding books and reading material for leather workers. I am willingly leaving out any special books about tolling as I am not there yet and feel that is an completely different area to enter and should only be entered after getting the hangs of other things first.1. The First book to recommend is some times referred to as the bible of hand…

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